About

Great content isn’t just part of design—it’s the foundation of every great user experience.

Meet Sarah Johnson

Founder of Content-First Design Strategic Content Leader | Author | Educator

Sarah isn’t just a content designer—she’s one of the original architects of content-first thinking. With over 20 years of experience shaping digital strategy for Fortune 500 brands, Sarah transforms how teams think about content—not as filler, but as infrastructure.

She’s the author of Content-First Design, the playbook behind our entire approach, and a trusted advisor to organizations like CVS, Bank of America, TIAA, and Fidelity.

✅ Sought-after speaker and educator
✅ Builder of systems, not just sentences
✅ Trusted by enterprise leaders to bridge content, UX, and results

Our mission

Content isn’t decoration—it’s strategy

We believe the best digital experiences are built from the inside out. That’s why we help teams:

Design content-first products – No more retrofitting words into wireframes
Craft user-centered strategies – Driven by real needs, not guesswork
Future-proof experiences – Combining UX, content systems, and AI frameworks that scale

Because when content leads, clarity follows—and business results do too.

Why Content-First Design?

Great content isn’t an afterthought. It’s the starting point for everything that works.

Results-driven strategy

We don’t “fill in the blanks.” We diagnose, define, and design from the core message outward.
Decades of expertise and innovation

Proven methods meet modern demands. We’re grounded in UX, fluent in AI, and obsessed with systems that scale.
Audience-centered, business aligned

We help teams speak human—while aligning to KPIs that matter.
AI Ready Content Frameworks

We don’t chase trends. We build tools and structures that prepare your team for what’s next.