About

Great content isn’t just part of design—it’s the foundation of every great user experience

Sarah Johnson isn’t just a content designer—she’s a thought leader, educator, and the author of Content-First Design.

With 20+ years of experience, she has helped leading brands craft user-centered content strategies that drive engagement and business results.

Sarah doesn’t just help companies ‘fix’ content—she transforms how they think about it.

Sought-after consultant, speaker, and educator in UX and content strategy.
Has led teams & trained professionals at top organizations, including CVS, TIAA, Bank of America, and Fidelity—shaping content strategies that drive engagement and business success.
Bridges the gap between content, design, and business impact.

The best digital experiences start with clear, purposeful content that guides users, builds trust, and drives action.

We help teams create:

Content-first products – No more designing first, fixing content later.
User-centered strategies – Content that meets user needs, not just fills space.
Future-proof experiences – Combining UX, content, and AI to build smarter products.

Because when content leads, products perform, and businesses succeed.

Content-First Design is results driven

We don’t “fill in the gaps.” We start with content strategy, ensuring every word has a purpose and drives user engagement.
Decades of expertise and innovation

With 20+ years in UX & content strategy, we combine proven methods with cutting-edge research to deliver content that works.
User-focused, impact driven

Everything we create is built around your audience—their needs, their behavior, and what drives them to take action.
AI & UX-backed strategies

We don’t just focus on content—we help you future-proof your strategy by integrating AI, UX research, and scalable frameworks.