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AI Can Help You Build an Agent—But Only If You Give It Something to Think With

AI agents are increasingly embedded across customer experience, product interfaces, and internal operations. Organizations are investing in models, orchestration layers, and prompt engineering with the expectation that intelligence will emerge from the system itself. In practice, many of these agents exhibit inconsistency, ambiguity, and breakdowns in reasoning that are difficult to diagnose and even harder […]

New design tools for content designers

Ian Richards Ian Richards is a content designer and strategist specializing in UX writing, AI-driven storytelling, and content-first thinking. Follow Ian for insights on content, UX, and the future of AI-driven design. A Collection of Design Tools for Content Designers, by Bobby King, Content Designer, Madmarch, Glassgow 0n this guest post, Bobby King, a content designer […]

Redefining connection in content design

a book cover featuring the image of an AI thinking

For decades, we’ve thought of technology as a tool—something we wield to make our lives easier, faster, and more efficient. But what happens when the “tool” becomes a collaborator? What if AI wasn’t just something we used, but something we worked with?

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