Meet Content-first Design
SARAH ANNE JOHNSON
Inspiring through stories and strategy
Sarah Johnson is a passionate advocate for content and the creator of Content-First Design. She is dedicated to crafting meaningful, user-focused content that drives both engagement and business success—championing the user at every stage of the process.
With over 20 years of experience at leading organizations like CVS, TIAA, Fidelity Investments, and Bank of America, Sarah has honed her expertise in content leadership, UX, and strategy. She has mentored teams, developed industry-defining methodologies, and helped businesses create impactful, scalable content solutions.
Backed by a team of expert content designers and technical specialists, Sarah delivers tailored solutions that empower teams and drive business growth.
💡 One theme defines Sarah’s work: an unwavering commitment to creating content that is not just effective, but deeply meaningful.
Content-first Design
— by Sarah Johnson
💡 This isn’t just a book—it’s a call to action.
At the heart of everything Sarah does is a mission: to inspire content designers, teams, and organizations to rethink how they approach digital experiences.
📖 Content-First Design offers:
✅ Actionable insights for improving content strategy
✅ Proven methodologies that drive engagement & results
✅ Real-world examples that bring concepts to life
With decades of experience, an unwavering passion for content, and a track record of success, Sarah equips businesses with the tools to create impactful, user-centered content. Her work bridges the gap between user needs and business goals, helping teams create content that drives real impact.
📌 Available February 28, 2025 at XMLPress.com, Amazon, Barnes & Noble, and other major retailers.
Sarah Johnson
Founder, Director and Lead Instructor
Available February 28, 2025, at XMLPress.com, Amazon, Barnes & Noble, and other major retailers.
Explore Sarah’s Other Published Works
Sarah’s passion for storytelling extends beyond Content-First Design. Dive into her acclaimed collection of books, including:
Each of these works reflects Sarah’s dedication to creating meaningful, impactful experiences—whether through content design or the written word.