2-days to content-first design

2 Full Days of Hands-On Learning
In this workshop, you’ll work in groups to redesign a challenging website. You’ll discover the critical role content plays in effective product design and create a redesign guided entirely by content. Network with your content design peers, make connections, and have fun along the way!

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Workshop Structure: Zoom Meetings
We’ll meet on Zoom for 8 hours each day, with breaks in the morning, afternoon, and for lunch. Through breakout sessions, you’ll collaborate and apply tools to implement content-first design in a practical setting.

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What You’ll Leave With: A Portfolio Piece
The work you do will showcase a design approach that integrates deep inquiry into content. Your final project will be a polished case study and redesign that demonstrates your design thinking. Gain practical tools and techniques to elevate your work with content-first design.

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Syllabus & Schedule

Day 1

9:00 AM – 10:30 AM

• Introductions
• Agenda
• Content-first design overview
• Discover phase: defining business requirements, gathering metrics, and establishing user goals
• Planning tasks and approach

10:40 AM – 12:30 PM

• Problem statement workshop
• Content inventory

Lunch Break (12:30 PM – 1:00 PM)

1:00 PM – 3:00 PM

• Define phase: completing the content inventory, auditing content, and conducting competitive analysis
• Conversation mapping
• Empathy mapping
• Presenting findings to the class

3:10 PM – 5:00 PM

• Story mapping
• Creating and mapping the user journey
• Class presentations
• Q&A
• Optional virtual hangout after class

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Day 2

9:00 AM – 10:30 AM

• Review of Day 1 and Q&A
• Priority guides and content-focused redesigns
• Evaluating content and designs
• Approvals and feedback

10:40 AM – 12:30 PM

• Class presentations
• Deliver phase: presenting to stakeholders, iterating on feedback, and finalizing approvals

Lunch Break (12:30 PM – 1:00 PM)

1:00 PM – 3:00 PM

• Usability testing and user feedback
• Evaluating metrics and iterating on designs

3:10 PM – 5:00 PM

• Final class presentations and critique
• Advocating for content-first design
• Recap and Q&A

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Have a great time exploring content-first design and mastering the tools to transform your work!