Foundations of AI in content design

Description

Overview:
This introductory workshop explores how AI can enhance human creativity and help design user-centered conversations. You’ll discover how AI fits into the content-first design framework and practice using tools like ChatGPT to support empathy and ideation. Through hands-on activities, you’ll learn how to engage AI as a collaborator in content design workflows.

Agenda:

• Introduction (20 minutes):
  • Welcome and overview of workshop objectives.
  • Exploring the concept of “having a conversation” with users and how AI can help.
• Activity 1: Exploring Conversations with AI (45 minutes):
  • Demonstration: How AI can simulate user interactions.
  • Hands-On: Drafting user conversations with AI tools.
  • Group Discussion: Evaluating AI’s ability to mimic user needs and goals.
• Activity 2: Conversation Mapping in Content-first Design (60 minutes):
  • Interactive Exercise: Using AI to craft conversation maps that identify user needs, goals, and pain points.
  • Collaborative Discussion: Aligning AI-generated ideas with user-centered design principles.
• Activity 3: Crafting Content with Conversations (30 minutes):
  • Guided Practice: Use AI to generate headlines, FAQs, or content based on the mapped conversation.
  • Experimentation: Testing and refining AI-generated outputs for tone and clarity.
• Wrap-Up and Reflection (25 minutes):
  • Recap: Key takeaways on how AI can support meaningful conversations in content design.
  • Q&A: Open discussion and actionable next steps to apply these skills.

What You’ll Walk Away With:

• A foundational understanding of AI and its role in creating user-centered conversations.
• Practical skills for using AI in conversation mapping and ideation.
• A draft of a content-first AI-generated conversation map to build on.