Strategic AI for content design

Description

Overview:
Building on Workshop 1, this session dives deeper into integrating AI into content-first design. Participants will explore how to align AI workflows with user needs and business goals, conduct AI-powered content audits, and create content maps to tell compelling stories. This workshop emphasizes ethical considerations and practical applications to help participants design meaningful, user-centered experiences.

Agenda:

• Introduction (15 minutes):
  • Welcome and objectives for the session.
  • Overview of strategic content-first design and AI’s role.
•  AI-Powered Content Audits (45 minutes):
  • Demonstration: Using AI tools (e.g., ChatGPT, Bard) to analyze a website or document.
  • Hands-On: Conducting a mini content audit to identify gaps and opportunities.
•  Conversation Mapping with AI (60 minutes):
  • Practice using AI to draft user conversations based on a real-world example.
  • Group Discussion: Refining tone, language, and goals with AI tools.
•  Ethical AI in Action (30 minutes):
  • Small Group Exercise: Identifying biases in AI outputs and brainstorming ways to address them.
  • Create a short ethical AI framework specific to your team or project.
• Wrap-Up and Sharing (30 minutes):
  • Present and discuss conversation maps and ethical frameworks.
  • Recap: Key takeaways and next steps for integrating AI strategically.

What You’ll Walk Away With:

• Confidence in integrating AI into audits, mapping, and strategy development.
• A deeper understanding of ethical AI use and its impact on user-centered design.
• A sample content map and a framework for using AI strategically in your work.