Ian Richards Ian Richards is a content designer and strategist specializing in UX writing, AI-driven storytelling, and content-first thinking. Follow Ian for insights on content, UX, and the future of AI-driven design. A Collection of Design Tools for Content Designers, by Bobby King, Content Designer, Madmarch, Glassgow 0n this guest post, Bobby King, a content designer […]

For decades, we’ve thought of technology as a tool—something we wield to make our lives easier, faster, and more efficient. But what happens when the “tool” becomes a collaborator? What if AI wasn’t just something we used, but something we worked with?

In the race to build digital products, content design is often treated as a plug-in, something to fill in at the end. Design, UX, and functionality take precedence from the beginning, with content brought in afterward, expected to fit into pre-designed templates and flows. But content isn’t just filler—it’s the medium through which users connect, understand, and act.